In the world of real estate brokerage, many businesses operate based on instinct, short-term opportunity, and market trends. But Circle Alliance workshops take a different route: teaching brokers how to think like business owners through structured profitability planning.
During the workshop, participants learn how to break down key financial components such as Gross Commission Income (GCI), operational costs, agent commission structures, and marketing budgets. Through simplified cash flow tools and sensitivity analysis, brokers gain the ability to project income and calculate sustainable growth, ensuring their business is not only growing—but profitable.
The Circle Alliance framework includes productivity benchmarks, agent performance metrics, and retention ratios that help brokers optimize their structure. Instead of spending blindly on promotions or bonuses, brokers are empowered to make data-driven decisions that create long-term business stability. With this knowledge, they can avoid common pitfalls such as over-recruitment, bloated overheads, or unbalanced income splits—challenges that many independent offices face today.
By applying this financial clarity, even smaller brokerages can confidently scale. The result: a smarter, more resilient business that thrives in every cycle of the market.
Circle Alliance is Indonesia’s first and largest multi-brand real estate broker alliance, bringing together independent offices across the country into one powerful ecosystem. Built on the core values of collaboration, professionalism, and entrepreneurship, the alliance empowers brokers to remain independent while benefiting from a national-level network, tools, and recognition systems that elevate their competitiveness.
With 130+ offices and over 1,250 active agents already onboard, Circle Alliance has proven itself as a unifying force in the property industry. The organization has also secured partnerships with six national banks, establishing trust and stronger negotiation power for home financing, consumer loans, and developer relations. By 2035, Circle Alliance aims to connect over 1,000 broker offices, consolidating the fragmented brokerage market into a highly coordinated, supportive community with shared growth goals.
Circle Alliance is not a franchise—it’s a movement. It provides every local brand a voice, every agent a platform, and every broker a support system. With strong leadership, a visionary roadmap, and momentum already underway, the future of Indonesian real estate is being shaped here, together, in the Circle.
Profitability Planning: The Numbers That Matter