In the real estate brokerage business, recruiting agents is only half the battle—the other half is keeping them. Retention is often overlooked, but at Circle Alliance, it is considered a cornerstone of sustainable growth. Through its workshops, Circle Alliance trains office leaders to move beyond traditional motivational tactics and embrace a more human-centric retention strategy.
The Circle Alliance retention framework focuses on four essential pillars: Income, Environment, Personal Identity, and Growth. Income ensures that agents are fairly rewarded and see a clear financial path. Environment refers to the day-to-day work culture, office energy, and leadership tone. Identity means agents must feel that they matter as individuals—that they are part of something meaningful. And Growth relates to professional development, access to learning, and being challenged to reach their full potential. By combining these factors, brokers can reduce churn, increase agent loyalty, and create a lasting organization.
- Unlike typical retention strategies that rely solely on bonuses or rigid structures, Circle Alliance promotes a deeper relationship between principals and their teams. Workshops include sessions on coaching, emotional intelligence in leadership, and recognizing individual strengths. This is how brokerages become more than just offices—they become communities where people choose to stay, grow, and succeed together.
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🌟 What Circle Alliance Has Achieved So Far
Since its founding, Circle Alliance has grown rapidly and strategically to become one of the most influential real estate broker alliances in Indonesia. With over 130 independent offices and more than 1,250 active agents across Jabodetabek and key cities, the alliance represents a growing force of collaboration in a traditionally fragmented industry.
One of Circle Alliance’s strongest achievements is establishing strategic agreements with 6 national banks, including BCA, CIMB Niaga, Danamon, Panin, Permata, and UOB. These partnerships give members access to exclusive mortgage services, preferential treatment, and joint marketing opportunities—benefits that would be difficult to obtain as a single local office.
Looking ahead, Circle Alliance has set an ambitious goal: to reach 1,000 member offices within the next 10 years, creating the largest consolidated multi-brand real estate ecosystem in Indonesia. With its commitment to integrity, professionalism, and entrepreneurship, Circle Alliance is not just building a network—it’s shaping the future of real estate brokerage in the country.
Retention: The Forgotten Key to Growth