In the competitive landscape of real estate brokerage in Indonesia, recruitment is no longer just a matter of “adding more people.” It must be strategic, intentional, and aligned with long-term business goals. Through its workshops, Circle Alliance empowers brokerage leaders to approach recruitment like building a sales funnel—where every stage from awareness to onboarding is carefully crafted.
- Recruitment in the Circle Alliance model is not about chasing agents, but about attracting the right talent by creating a clear value proposition. This includes structured onboarding, visible branding support, training programs, and performance-based incentives. Brokers are taught to implement replicable recruitment routines—ranging from weekly digital campaigns to community-based outreach—turning what was once an unpredictable process into a scalable system.
More importantly, Circle Alliance helps broker principals see recruitment as a leadership exercise. It's not just about numbers—it’s about building a productive team with shared values. By leveraging recognition systems, mentorship culture, and marketing support, offices under Circle Alliance can retain high-quality talent who don’t just sell, but stay and grow. This approach reduces agent turnover, increases motivation, and ultimately enhances the brokerage's performance and stability.
🚀 What Circle Alliance Has Achieved So Far
Since its inception, Circle Alliance has grown to become one of the most dynamic and fast-growing multi-brand broker alliances in Indonesia. As of today, the alliance has united over 130 independent brokerage offices, collectively representing more than 1,250 active real estate agents throughout Jabodetabek and beyond. This growing network reflects the shared vision that independent brokerages, when united, can become a powerful national force.
One of the most significant achievements is Circle Alliance's partnership with 6 major national banks, including Bank BCA, CIMB Niaga, UOB, Danamon, Panin, and Permata. These collaborations provide members with access to credit facilities, mortgage products, and co-branded marketing opportunities that are typically reserved for large corporate brokerages. This is a clear validation of Circle Alliance’s mission to empower local brands with national-scale credibility and resources.
Looking ahead, Circle Alliance has set an ambitious target: to reach 1,000 member offices within the next 10 years, making it the largest and most coordinated broker alliance in the country. Through scalable systems, continuous education, and strong institutional partnerships, the alliance is committed to reshaping the future of real estate brokerage in Indonesia—from fragmented to unified, from independent to interconnected.
Recruitment Done Right: Scale with Strategy