In today’s competitive real estate landscape, having a strong business model is not just an advantage—it’s a survival strategy. At Circle Alliance, workshops on brokerage business models are designed to challenge the outdated “agent-only” mindset and encourage principals to think like CEOs. A business model outlines how a brokerage generates, delivers, and captures value—well beyond simply selling properties.
The workshops break down the essential elements of a healthy business model: organizational structure, financial flow, leadership role, operational systems, branding, and sales strategy. Participants learn that a modern brokerage should be a service hub—not just a sales team—with roles like administrative support, marketing management, field agents, and aftersales coordinators. The alliance introduces clear templates for building a one-stop solution office model, so brokers can deliver full-spectrum services: from property consultation to legal processing, mortgage assistance, and even customer aftercare.
This approach is rooted in scalability. Circle Alliance teaches its members that a sustainable business must be duplicable and systematic—designed to grow. With this mindset, brokers are no longer simply “in the business” but are “building the business.” That is the transformational value Circle Alliance brings to every workshop: it equips brokers to become real entrepreneurs, not just property sellers.
Circle Alliance's Milestones & Achievements
Since its inception, Circle Alliance has grown into a national force in the Indonesian real estate industry. With over 130 member offices and more than 1,250 active agents across the country, it has become the largest multi-brand real estate alliance in Indonesia. This scale gives each member unprecedented networking reach and brand visibility while maintaining the autonomy of their own brands.
In addition to expanding its network, Circle Alliance has built strategic partnerships with six major national banks (including BCA, CIMB Niaga, Danamon, Panin, Permata, and UOB). These partnerships create direct access for brokers to banking support, mortgage consultations, and financial credibility—something that most independent offices previously struggled to achieve on their own. These achievements are not just milestones; they represent the power of collaboration and the long-term vision of the Circle Alliance movement.
Understanding Business Models in Real Estate Brokerage